I must not neglect my blog I must not neglect my blog I must not neglect my blog I must not neglect…
If you are anything like me, your blogging is filled with a certain amount of content (i.e. posts) and … uhm… good intentions. You KNOW that your blog/website/Facebook page is a major factor when it comes to attract potential customers. Not only because it is THE opportunity to showcase your skills, but the content with the right keywords helps people to find you via Google & Co. (SEO, anyone?)
And – as in my case – filling other people’s blogs/websites/Facebook pages with content might even constitute an integral part of your offered services. Because, as you keep telling your clients (potential or actual), this… *clearsthroat*… quality content is a major factor when it comes to attracting potential customers and is THE opportunity to showcase their skills, and… well, yeah.
So much for the theory. Quality content rocks. But publishing the occasional rock content on your blog … your company website … your social media profile etc. is only one part of the writing/blogging challenge. Every SEO consultant worth their salt will also tell you that posting such content should happen on a regular basis.
So. You are actually good at what you do! The irony is: Over the work for your clients you start neglecting your very own blog … website … Facebook page. And since you KNOW that your blog/website/Facebook page is a major factor when it comes to … uhm, sorry … I think we’ve all got that by now.
And that is when the good intentions kick back in.
I must not neglect my blog I must not…
Surprise: Good intentions are often not enough. A good strategy helps, and some tools to help you/myself as well. Continue reading