Connecting your (Marketing) Content with the right Audience

a.k.a.

Why No One’s Reading Your Marketing Content

by Jayson DeMers, published by HBR.org

So – you’ve written a great text (and maybe it is even SEO-optimized). But what else can you do to get more people to actually read it? How can you improve the distribution of your content? Well, you might get a few ideas here

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